We Sold A Winner

Since 2010, I have been following the trail of winning jackpots from $1 million to as much as $415 million back to the family stores where the ticket was sold. I spend a lot of time listening to workers caught in the wake of a lottery jackpot most say would “solve all their problems ”. 

Mom and pop convenience and liquor stores are the largest retailers of lottery tickets across the country. After a store sells a winning ticket it becomes known as “lucky”. But these stores provide a lot more than lottery tickets. Regulars come for conversation, counsel and the comfort that accompanies familiarity. Shop owners, managers and clerks know the names and relationships of everyone who walks through their door. I have witnessed first hand the hometown banter and fellowship that is the backbone of customer loyalty. Walls and shelves are stuffed with products for sale with family mementos, childrens' drawings and American flags packed inbetween. And whether you play or not, everyone in a community benefits from lottery revenue.

As the cost of living continues to outpace salaries and wealth inequality widens, I focus on the people and places at the heart of lottery America.